If you think consumers who use GoPro cameras are adrenaline junkies, you may be right. Skiers, swimmers, surf-boarders, airplane pilots, can all be seen showing off what they capture on GoPro Channel. But as the Founder and CEO of the company, Nicholas Woodman, states in a YouTube Video, which can be seen at https://www.youtube.com/watch?v=cTf6ADRd6ls, GoPro is helping people communicate and share thier lives.
Here is a brief synopsis of the camera. A GoPro is extremley small and it can fit in the palm of your hand, it can also be placed almost anywhere at any angle. Those angles can be captured in different ways. Security straps, which are not provided, but can be purchased, can fit your head, wrist, chest or you can mount the cameras to different objects.
My biggest issue was that you cannot see the images you are capturing. I’ve been spoiled with digital. Luckily, I found an app for that, and thus downloaded onto my smartphone. Here is how it works, the app wirelessly hooks up to your camera so you can see what your capturing. You also have two choices, you can upload the shots to your channel or keep it remotely on your phone.
Another issue with the camera is the question, “Is it on?” I’ve already checked and my first few shots are up my nose, wide-angled.
Growing up, I had a diary, and this is what a GoPro is but a digital one and the company has a great PR campaign, generated by users. According to the article, We Are All Filmmakers Now:10 Best User-Generated GoPro Videos, the editors of Say Daily report that, “Every day (2014), more than 6,000 videos get uploaded to YouTube made with GoPro cameras, for what amounts to hours of free PR every week.” That is some of the best marketing, by the consumer itself.
Now in 2015, the company has the National Hockey League players giving consumers a different perspective on the game as they are wearing them during games.
Keep in mind I’m not an adrenaline junkie, but there are moments I want to capture. Of course I’m not well versed in flying a plane, nor jumping from one for that matter.
So though my adventures will be small, they will be mine and I hope to share at least one or two adventures… Let’s GoPro!
GoPro Website.(2015.) About Us. Retrieved on March 9, 2015 from: http://gopro.com/about-us/
YouTube. (2011, November 29).GoPro-About Us. Retrieved on March 9, 2015. https://
GoPro Image. (2015). Retrieved on March 9, 2015 from: http://images.singletracks.com/blog/wp-content/uploads/2013/10/gopro-logo.jpg
GoPro Camera Image. (2015). Retrieved on March 9, 2015 from: http://cbcdn2.gp-static.com/media_library/image/682/large_3_goprocameras.png
Say Daily Website. (2014, September 16). We Are All Filmmakers Now: 10 Best User-Generated GoPro Videos.Retrieved on March 9, 2015 from: