Guerrilla marketing fascinates me. It’s unconventional, quick, and humorous.
I find the artist in me can see the potential in everyday objects being transformed into something else. Ask yourself this question. Have you ever looked at an object long enough that it seems to change?
“The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.” (http://www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/)
Here are some principals of this type of marketing.
The one principal that catches my interest is that this marketing strategy is completely unexpected. The unconventional way that the marketer can get ones attention.
Have you experienced Guerrilla Marketing? What were your first impressions?
Kit Kat Guerrilla Image. (2015). Retrieved on February 22, 2015 from: http://cdn.creativeguerrillamarketing.com/wp-content/uploads/HLIC/8f21b7e0f8119132eec4ee2089bcc0d3.jpg
Ship Guerrilla Image. (2015). Retrieved on February 22, 2015 from: http://www.brandinsightblog.com/wp-content/uploads/2014/03/Guerilla-Marketing.png
Creative Guerrilla Marketing Website. (2015). What Is Guerrilla Marketing? Retrieved on February 22, 2015 from: http://www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/
Guerrilla Marketing Image. (2015). Retrieved on February 22, 2015 from: http://www.guerrillaonline.com/data/up-editor_1254655030727.jpg