The Unexpected

Guerrilla marketing fascinates me. It’s unconventional, quick, and humorous.

I find the artist in me can see the potential in everyday objects being transformed into something else. Ask yourself this question. Have you ever looked at an object long enough that it seems to change?

“The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.” (http://www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/)

Here are some principals of this type of marketing.

The one principal that catches my interest is that this marketing strategy is completely unexpected. The unconventional way that the marketer can get ones attention.

Have you experienced Guerrilla Marketing? What were your first impressions?

Sources

Kit Kat Guerrilla Image. (2015). Retrieved on February 22, 2015 from: http://cdn.creativeguerrillamarketing.com/wp-content/uploads/HLIC/8f21b7e0f8119132eec4ee2089bcc0d3.jpg

Ship Guerrilla Image. (2015). Retrieved on February 22, 2015 from: http://www.brandinsightblog.com/wp-content/uploads/2014/03/Guerilla-Marketing.png

Creative Guerrilla Marketing Website. (2015). What Is Guerrilla Marketing? Retrieved on February 22, 2015 from: http://www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/

Guerrilla Marketing Image. (2015). Retrieved on February 22, 2015 from: http://www.guerrillaonline.com/data/up-editor_1254655030727.jpg

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5 thoughts on “The Unexpected

  1. Guerilla Marketing is something that when you see it, you usually find yourself in shock and/or awe. One of my most recent encounters with this type of marketing happened last spring when a giant yellow rubber duck suddenly appeared in the Hague in Norfolk, Virginia. The large duck was yacht-sized and created by Dutch artist, Florentijn Hofman. Its purpose was to advertise/ draw attention to the reopening of the Chrysler Museum of Art in downtown Norfolk — and boy did it grab a lot of attention! I loved it for three reasons: it was unexpected, humorous and totally drastic. It’s not every day you see a giant yellow rubber ducky on your commute downtown! Here is a link to a photo of the duck as well as an article detailing its purpose: http://hamptonroads.com/2014/03/giant-yellow-rubber-duck-coming-norfolks-hague

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  2. Hi Teresa, Guerrilla marketing is a great way to stand out. Today many companies are also creating guerrilla executions that leverage emerging media as smartphone ownership continues to rise.

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  3. Hi, Teresa – I love guerrilla marketing tactics. Marketers must be nimble and able to respond quickly to make it work (generally). But, I think it is such a great way to get attention for your brand (and break through the clutter). Brands like Red Bull, Coke, and McDonalds have used guerrilla tactics to bring awareness to their brands. There is a lot of powerful word of mouth marketing as a result of a successful GM campaign. http://www.prosar.com/inbound_marketing_blog/bid/165085/10-Awesome-Examples-of-Guerrilla-Marketing-Campaigns

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