Tefayak_634_wk9

 

Final Paper Edit

Rockin’ Hair Boutique

Teresa E. Fayak

Tefayak_634_wk9

West Virginia University

December 21, 2014

 

Rockin’ Hair Boutique Paper Edit

 

Video Audio
1. CU Road, wheels of cars passing by SFX: Car sound
2. WS/Pan of road to Rockin’ Hair Boutique sign. SFX: Music fades in from cell 2 to cell 48, getting louder intermittently.

JC: …it’s flashy an attention getter.

3.CU Rockin’ Hair Boutique sign JC: It’s bright colorful full of music, it’s also fun and trendy.
4. MS Rockin’ Hair Boutique Building. Slow push into the door. JC: I wanted it to be funkier than the average salon
5. WS/Pan of customer entrance. SFX: Music louder.
6. MS door at Rockin’ Hair opening. SFX: Door opening

JC: My typical clients are trendy, artistic people that are into music who love my theme of the salon.

7. CU of wall décor. JC: when I think of “Boutique” I think of a fun, cute…hip place. I didn’t want it to be boring I wanted it to be stand out and be different.
8. MS of Jayna spinning a client #1 around in chair. SFX: Chair spinning sound.
9. MS of Justin putting styling cape on client #2. SFX: Cape sound.
10. CU of Jayna’s hands with scissors making a cut. SFX: Scissors cutting sound.
11. CU of Justin’s hands putting hair spray on hair. SFX: Hair spray sound.
12. MS of door opening.

 

JW: Working in a private salon you can offer more services and direct your attention to the clients’ wants and needs.
13. WS of client #3 walking through the door. SFX: Door opening sound.

JC: facial waxing, hair extensions, hair coloring and cutting, perms, and chemical straightening styling. We also do pageantry hair and make-up services.

14. MS of Jayna and client #3 speaking.

 

SFX: Talking with client (low)

JC: It’s like more exclusive and more relaxed…

15. MS of Justin talking to client #4 in hair styling room. JW: In other salons you don’t have time, here you can spend time with them and teach them how to style their hair.
16. MS of Jayna sitting client #3 down into chair SFX: Music louder
17. CU of Client #3 speaking to Jayna JC: I had a client who said, “You’re the first person to talk to me and listen to me.”
18. CU of Jayna washing client #3’s hair. SFX: Water
19. MS of Jayna speaking to camera. JC: You have one-on-one with me (pause) you’re in a more private and more personable atmosphere.

 

20. CU of Justin washing client #4’s hair. JW: I did hair extension on a client who had short fine hair, when I was done she cried. She said she had never been able to curl her hair. It is nice to be able to make clients feel good, to have someone else to pamper them.
21. MS of Justin with client #4. JW: I’m very thorough… I do a client consultation.
22. MS of Justin speaking to camera. JW: I make sure we are on the same page as what they want. There are some who are cool with you doing what you want. But if you are on the same page they will come back.
23. MS of Jayna with client #3 in chair. JC: Our service is consistent. You never have to worry about what you look like when you leave.
24. MS of Justin cutting client #4’s hair. JW: And the client appreciates it that you’re not rushing them in and out, like if you work in a chain salon.
25. CU of Jayna cutting hair. JC: I’ve been styling for about 11 years.
26. CU of Justin with scissors in foreground cutting hair. JW: I graduated in 2003 and from there I was manager of a shop for about 4 years and did a lot of educational classes to learn new techniques in order to provide different services.
27. MS of Jayna lowering client #3 to wash hair. SFX: Water sounds in cells 28-31
28. CU of client #3 with hair in sink. JC: When I started out of college I started in a salon and day spa that was pretty prestigious place to work.
29. CU of Jayna hand dispensing shampoo. JC: I learned a lot of new techniques and continued my educational courses
30 MS of Jayna washing client #3’s hair. SFX: Laughter from Jayna and Client.
31. MS of Justin drying client #4’s hair. SFX: Blow dryer sound.

JW: I came from a Mountaineer Beauty Academy… I also taught at mountaineer for about three years and worked at the same time.

32. CU of Justin feeling texture of client #4’s hair. JC: Once you learn these techniques you can use your own creativity to put your own spin on it and make it your own style.
33. MS of Justin using hot curling iron on client #4’s hair. JW: You don’t have quotas to meet and your personality and creativity can shine from within.
34. WS of Justin talking to client #4, both laugh. SFX: Laughter sounds.
35. MS of Jayna getting scissors. JC: Everyone says, “Not one hairstylist is going to do the same thing,” you have to have your own creative twist on it.
36. CU of Jayna cutting client #3’s hair.

 

SFX: Scissor sounds.

JC: I had one lady who came to me because 6 other clients told her how great I did their hair for 8 years.

37. MS of Jayna blow-drying client #3’s hair. SFX: Blow dryer sounds.

JC: She would even complement them on their hair.

38. CU of curling iron in Jayna’s hand while curling client #3’s hair. JC: She finally came to me and loved her hair.
39. MS of Justin speaking to camera. JW: Your best customers come from word of mouth.
40. MS of Tri State award. JC: We’ve won best in the Tri State two years in a row…
41. MS of Jayna with client #3 with a completed haircut and styling. JC: …that’s other people voting for us and saying good things about us.
42. MS of Justin and client #4 with mirror of her completed hair. JW: A lot of them tell me they really enjoyed the time there…
43. CU of client #4 smiling. JW: …and they can’t wait to see us again.
44. CU flash of client 5#’s hair completed.

 

JC: Our service is consistent. You never have to worry about what you look like when you leave.
45. CU flash of client #6 hair completed. SFX: Music louder, cell’s 45-47
46. CU flash of client #7 hair completed.
47. CU flash of client #8 hair completed.
48. MS zoom in to Rockin’ Hair Boutique sign. JC: When you look good we look good and we take pride in our customer service.

 

 

Transcripts

Jayna Corns-Owner and Operator

 

When did you open Rockin’ Hair Boutique?

 

JC: November 1st 2006.

 

Can you tell me why you opened your business?

 

JC: Because I didn’t want to work for corporate America anymore. With people who didn’t really know how to run a business and because I wanted to have more flexibility with my own schedule. Ha.. Ha.. That was a joke. But I did end up being more successful than I thought I would be.

I wanted to start really small, but it grew to be more successful than I anticipated.

 

How did you come up with the style and décor of the Boutique?

 

JC: I seen it around my musical background. I wanted it to be funkier than the average salon that had a hair theme name.  A place a more appealing and reflected my personality.

 

Does it reflect your personality?

 

JC: Yes. It’s bright colorful full of music, it’s also fun and trendy.

I also wanted to put the word “Boutique” in the name. I had always seen small intimate places and I wanted to have that, I also wanted to be able to expand to hair products, make up and jewelry like I am doing now. Also when I think of “Boutique” I think of a fun, cute…hip place. Not the standard cream walls like in other salons.  I didn’t want it to be boring I wanted it to be stand out and be different.

 

What services does Rockin’ Hair Boutique offer?

 

JC: Hair services of course, I also do facial waxing, hair extensions, hair coloring and cutting, perms, and chemical straightening styling. We also do pageantry hair and make-up services.

 

Who are your clients?

 

JC: My typical clients are trendy, artistic people that are into music who love my theme of the salon. People who like to stay up to date (pause) like into pop culture. (pause) People that like fun exciting and trendy things.

 

What is the most important aspect of customer service?

 

JC: Umm… Consultations, asking questions, being personable, and reliability and credibility.

 

 

What do your clients say about your services?

 

JC: It’s like more exclusive and more relaxed where you can come in and kick back and relax and I like being more open with my client. People like to come here because they are not in everyone’s face learning everyone’s business. Some people are freaked out, they get embarrassed. Here you are not on display, you get my full attention. That’s what I wanted something more low key and a nice place to work.

 

Tell me a little about your background in styling.

 

JC: umm…I’ve been styling for about 11 years. I went to Mountaineer Beauty College in St. Albans. When I started out of college I started in a salon and day spa that was pretty prestigious place to work. I learned a lot of new techniques and continued my educational courses there and it made me able to things in half the time. In school you’re taught the basics, its different in the real world. When you get out you learn new techniques and new skills and refine your talent as a stylist.

Once you learn these techniques you can use your own creativity to put your own spin on it and make it your own style. Everyone says, “Not one hairstylist is going to do the same thing,” you have to have your own creative twist on it.

 

Tell me of one of your best experiences with a client?

 

JC: I had a client who said, “You’re the first person to talk to me and listen to me,”Most of my clients say that, she had had bad experiences she says they usually talked on the phone when they did my hair or they were talking to other stylists. So I think that is important about my salon, you don’t have a typical salon atmosphere where you have 12 other stylists working in the same room. You have one-on-one with me (pause) you’re in a more private and more personable atmosphere.

 

What do you want your clients to know about Rockin’ Hair Boutique?

 

JC: I want them to know that we are likeable, dependable, fun, creative, caring. We’ve won best in the Tri State two years in a row… that’s other people voting for us and saying good things about us.

 

Why should I come to Rockin’ Hair Boutique?

 

JC: I had one client tell me that she loved the place, she said every place she went she’d have to walk through a pile of hair… it’s real important. She said my place was beautiful nice and clean.

 

What is your best way of gaining new clients?

 

Word of mouth is really important, it’s your biggest seller. One person can tell 5-20 people about who did their hair. I had one lady who came to me because 6 other clients told her how great I did their hair for 8 years. She would even complement them on their hair. She finally came to me and loved her hair.

I think name recognition helps it’s a great way for people to remember me. They remember my name and the name of the Boutique because they are both different.

 

So you think word of mouth helps?

The word of mouth comes back to the salon through good customer service. We’re fun, they love Justin and we do a great job consistently. Our service is consistent. You never have to worry about what you look like when you leave. When you look good we look good and we take pride in our customer service.

 

Tell me about your new location?

 

We have more visible location than my other place, not in a hole. I’m on a popular stretch of road, my sign is new and vibrant and it’s flashy an attention getter. The parking is more exclusive as well. I used to have clients who had to park all the way down to the library and walk up. The parking is more exclusive, you know when you come here you will have a private parking area.

 

Do you think the new location is an addition to services?

 

We have more room and are able to provide more services for our clients.

 

Anything else you would like to add?

 

We can spend thousands of dollars on advertising but I do a lot of things on Facebook. Pictures reach more people. I can spend $350 dollars on advertising, that was how much my cover photo cost on my website, but did anyone see it. People like our pictures we post on Facebook and when people like it, it reaches out to hundreds of more people.

Sometimes I do a before and after photos of peoples cuts. Justin got 3-4 clients from one picture.

They call me up and say I saw your Facebook page. People also inquire a lot through the website.

It’s convenient it’s really a 24 hour communication.

I make appointments through Facebook with even people I don’t know.

Justin White-Stylist

 

How long have you worked at Rockin’ Hair Boutique?

 

JW: I’ve worked there about six years.

 

What is the best aspect of working at Rockin’ Hair Boutique?

 

JW: umm the environment. I mean because Jayna and I have a great work rapport. It’s fun… not stressful it’s like you have a job but you’re getting paid but it’s fun at the same time.

 

 

 

Tell me a little about your background in styling?

 

JW: I came from a Mountaineer Beauty Academy, I graduated in 2003 and from there I was manager of a shop for about 4 years and did a lot of educational classes to learn new techniques in order to provide different services. I also taught at mountaineer for about three years and worked at the same time.

 

What’s it like working with Jayna?

 

It’s fun and exciting and we get a long really well… so it’s not like being at work and that’s what makes it a good job. You don’t have quotas to meet and your personality and creativity can shine from within.

 

Tell me of one of your best experiences with a client?

 

JW: umm.. I did hair extension on a client who had short fine hair, when I was done she cried. She said she had never been able to curl her hair. It is nice to be able to make clients feel good, to have someone else to pamper them.

 

What do you want your clients to know about your ability to style their hair and or Rockin’ Hair Boutique?

 

JW: Working in a private salon you can offer more services and direct your attention to the clients’ wants and needs. In other salons you don’t have time, here you can spend time with them and teach them how to style their hair. And the client appreciates it that you’re not rushing them in and out, like if you work in a chain salon. (pause) You can build a better client relationship than working in a chain salon.

 

Why should I come to Rockin’ Hair Boutique?

 

JW: because we offer a good environment, good service and a good atmosphere.

 

What do clients say when they leave?

 

A lot of them tell me they really enjoyed the time there… and they can’t wait to see us again.

 

How do you get most of your clients?

 

JW: Word of mouth. You do someone’s hair and they like it and they tell someone. In the cosmology industry you’re told…Your best customers come from word of mouth.

 

What would your clients say about you?

 

JW: I’m very thorough… I do a client consultation. I make sure we are on the same page as what they want. There are some who are cool with you doing what you want. But if you are on the same page they will come back.

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