Paper Edit (1st Draft)
Rockin’ Hair Boutique
Teresa E. Fayak
West Virginia University
December 15, 2014
Rockin’ Hair Boutique
|1. CU Road, wheels of cars passing by||SFX: Car sound|
|2. WS/Pan of road to Rockin’ Hair Boutique sign.||SFX: Music fades in from cell 3 to cell 30
JC: We have more visible location than my other place.
|3.CU Rockin’ Hair Boutique sign||JC: …it’s flashy an attention getter.|
|4. MS Rockin’ Hair Boutique Building. Slow push into the door.||JC: We have more room and are able to provide more services for our clients.|
|5. WS/Pan of customer entrance.||SFX: Music louder.|
|6. MS door at Rockin’ Hair opening.||SFX: Door opening
JC: My typical clients are trendy, artistic people that are into music who love my theme of the salon.
|7. CU of wall décor.||KES: I love the décor, it was fun and funky and it definitely reflected the personality of the stylists.|
|8. MS of client (Kaylin) walking into the room.
|JW: Working in a private salon you can offer more services…
|9. MS of Justin and client (Kaylin) speaking.||JW: …and direct your attention to the clients’ wants and needs.|
|10. WS of client (Kaylin) getting hair washed.||JW: and your personality and creativity can shine from within.
|11. MS of Kaylin speaking to camera.||KES: They talk to you, conversation was easy, and they were extremely efficient.|
|12. CU of Justin drying client’s (Kaylin) hair.||JC: It’s like more exclusive and more relaxed where you can come in and kick back and relax.|
|13. WS of Jayna speaking to client.||SFX: Music louder|
|14. MS of Jayna speaking to the camera.||JC: I had a client who said, “You’re the first person to talk to me and listen to me.”|
|15. MS of client nodding.||SFX: Music continues|
|16. MS of Justin speaking to camera.||JW: I did hair extension on a client who had short fine hair, when I was done she cried. She said she had never been able to curl her hair. It is nice to be able to make clients feel good, to have someone else to pamper them.|
|17. MS of Jayna coloring a client’s hair.||JC: she had had bad experiences she says they usually talked on the phone…
|18. CU of client’s roots.||JC: …when they did my hair…|
|19. MS of client and Jayna as she takes her hair and puts foils in it.||JC: …or they were talking to other stylists.|
|20. WS of client and Jayna speaking and laughing.||JC: You have one-on-one with me (pause) you’re in a more private and more personable atmosphere.|
|21. MS of client Kaylin and Justin discussing her hair.||JW: I’m very thorough…
|22. CU of Justin feeling texture of client’s (Kaylin’s) hair.||JW: … I do a client consultation.|
|23. MS of Justin and client (Kaylin) speaking.||JW: I make sure we are on the same page as what they want.|
|24. WS of Justin cutting client’s (Kaylin’s) hair.||JW: And the client appreciates it that you’re not rushing them in and out, like if you work in a chain salon.|
|25. MS of Jayna walking client over to hair dryer.||JC: I think name recognition helps it’s a great way for people to remember me.|
|26. CU of Jayna placing dryer on client’s head.||JC: They remember my name and the name of the Boutique because they are both different.|
|27. MS of Jayna speaking to customer.||JW: Your best customers come from word of mouth.|
|28. MS of Justin and Kaylin with mirror of her completed hair and makeup.||KES: I felt like a diva.|
|29. CU flashes of different clients with their new hair style.||JC: Our service is consistent. You never have to worry about what you look like when you leave.|
|30. MS zoom in to Rockin’ Hair Boutique sign.||KES: I absolutely loved it. They treated me like a princess and my hair looks fantastic.|
Kaylin Elizabeth Searles- New Client
What did you think of Rockin’ Hair Boutique?
KES: I absolutely loved it. They treated me like a princess and my hair looks fantastic.
What did you think about the Stylists at Rockin’ Hair Boutique?
KES: They are fun, very energetic. They talk to you, conversation was easy, and they were extremely efficient. They work really well together. Justin was doing my hair and Jayna was doing my makeup…I felt like a diva.
What did you think about the salon itself?
KES: It was clean, welcoming and I love the décor, it was fun and funky and it definitely reflected the personality of the stylists.
Would you go back to Rockin’ Hair Boutique?
KES: Yes, I already made an appointment, it was a great experience.
Jayna Corns-Owner and Operator
When did you open Rockin’ Hair Boutique?
JC: November 1st 2006.
Can you tell me why you opened your business?
JC: Because I didn’t want to work for corporate America anymore. With people who didn’t really know how to run a business and because I wanted to have more flexibility with my own schedule. Ha.. Ha.. That was a joke. But I did end up being more successful than I thought I would be.
I wanted to start really small, but it grew to be more successful than I anticipated.
How did you come up with the style and décor of the Boutique?
JC: I seen it around my musical background. I wanted it to be funkier than the average salon that had a hair theme name. A place a more appealing and reflected my personality.
Does it reflect your personality?
Yes. It’s bright colorful full of music, it’s also fun and trendy.
I also wanted to put the word “Boutique” in the name. I had always seen small intimate places and I wanted to have that, I also wanted to be able to expand to hair products, make up and jewelry like I am doing now. Also when I think of “Boutique” I think of a fun, cute…hip place. Not the standard cream walls like in other salons. I didn’t want it to be boring I wanted it to be stand out and be different.
What services does Rockin’ Hair Boutique offer?
JC: Hair services of course, I also do facial waxing, hair extensions, hair coloring and cutting, perms, and chemical straightening styling. We also do pageantry hair and make-up services.
Who are your clients?
JC: My typical clients are trendy, artistic people that are into music who love my theme of the salon. People who like to stay up to date (pause) like into pop culture. (pause) People that like fun exciting and trendy things.
What is the most important aspect of customer service?
JC: Umm… Consultations, asking questions, being personable, and reliability and credibility.
What do your clients say about your services?
JC: It’s like more exclusive and more relaxed where you can come in and kick back and relax and I like being more open with my client. People like to come here because they are not in everyone’s face learning everyone’s business. Some people are freaked out, they get embarrassed. Here you are not on display, you get my full attention. That’s what I wanted something more low key and a nice place to work.
Tell me a little about your background in styling.
JC: umm…I’ve been styling for about 11 years. I went to Mountaineer Beauty College in St. Albans. When I started out of college I started in a salon and day spa that was pretty prestigious place to work. I learned a lot of new techniques and continued my educational courses there and it made me able to things in half the time. In school you’re taught the basics, its different in the real world. When you get
out you learn new techniques and new skills and refine your talent as a stylist.
Once you learn these techniques you can use your own creativity to put your own spin on it and make it your own style. Everyone says, “Not one hairstylist is going to do the same thing,” you have to have your own creative twist on it.
Tell me of one of your best experiences with a client?
JC: I had a client who said, “You’re the first person to talk to me and listen to me,”Most of my clients say that, she had had bad experiences she says they usually talked on the phone when they did my hair or they were talking to other stylists. So I think that is important about my salon, you don’t have a typical salon atmosphere where you have 12 other stylists working in the same room. You have one-on-one with me (pause) you’re in a more private and more personable atmosphere.
What do you want your clients to know about Rockin’ Hair Boutique?
JC: I want them to know that we are likeable, dependable, fun, creative, caring. We’ve won best in the Tri State two years in a row… that’s other people voting for us and saying good things about us.
Why should I come to Rockin’ Hair Boutique?
JC: I had one client tell me that she loved the place, she said every place she went she’d have to walk through a pile of hair… it’s real important. She said my place was beautiful nice and clean.
What is your best way of gaining new clients?
Word of mouth is really important, it’s your biggest seller. One person can tell 5-20 people about who did their hair. I had one lady who came to me because 6 other clients told her how great I did their hair for 8 years. She would even complement them on their hair. She finally came to me and loved her hair.
I think name recognition helps it’s a great way for people to remember me. They remember my name and the name of the Boutique because they are both different.
So you think word of mouth helps?
The word of mouth comes back to the salon through good customer service. We’re fun, they love Justin and we do a great job consistently. Our service is consistent. You never have to worry about what you look like when you leave. When you look good we look good and we take pride in our customer service.
Tell me about your new location?
We have more visible location than my other place, not in a hole. I’m on a popular stretch of road, my sign is new and vibrant and it’s flashy an attention getter. The parking is more exclusive as well. I used to have clients who had to park all the way down to the library and walk up. The parking is more exclusive, you know when you come here you will have a private parking area.
Do you think the new location is an addition to services?
We have more room and are able to provide more services for our clients.
Anything else you would like to add?
We can spend thousands of dollars on advertising but I do a lot of things on Facebook. Pictures reach more people. I can spend $350 dollars on advertising, that was how much my cover photo cost on my website, but did anyone see it. People like our pictures we post on Facebook and when people like it, it reaches out to hundreds of more people.
Sometimes I do a before and after photos of peoples cuts. Justin got 3-4 clients from one picture.
They call me up and say I saw your Facebook page. People also inquire a lot through the website.
It’s convenient it’s really a 24 hour communication.
I make appointments through Facebook with even people I don’t know.
How long have you worked at Rockin’ Hair Boutique?
JW: I’ve worked there about six years.
What is the best aspect of working at Rockin’ Hair Boutique?
JW: umm the environment. I mean because Jayna and I have a great work rapport. It’s fun… not stressful it’s like you have a job but you’re getting paid but it’s fun at the same time.
Tell me a little about your background in styling?
JW: I came from a Mountaineer Beauty Academy, I graduated in 2003 and from there I was manager of a shop for about 4 years and did a lot of educational classes to learn new techniques in order to provide different services. I also taught at mountaineer for about three years and worked at the same time.
What’s it like working with Jayna?
It’s fun and exciting and we get a long really well… so it’s not like being at work and that’s what makes it a good job. You don’t have quotas to meet and your personality and creativity can shine from within.
Tell me of one of your best experiences with a client?
JW: umm.. I did hair extension on a client who had short fine hair, when I was done she cried. She said she had never been able to curl her hair. It is nice to be able to make clients feel good, to have someone else to pamper them.
What do you want your clients to know about your ability to style their hair and or Rockin’ Hair Boutique?
JW: Working in a private salon you can offer more services and direct your attention to the clients’ wants and needs. In other salons you don’t have time, here you can spend time with them and teach them how to style their hair. And the client appreciates it that you’re not rushing them in and out, like if you work in a chain salon. (pause) You can build a better client relationship than working in a chain salon.
Why should I come to Rockin’ Hair Boutique?
JW: because we offer a good environment, good service and a good atmosphere.
What do clients say when they leave?
A lot of them tell me they really enjoyed the time there… and they can’t wait to see us again.
How do you get most of your clients?
JW: Word of mouth. You do someone’s hair and they like it and they tell someone. In the cosmology industry you’re told…Your best customers come from word of mouth.
What would your clients say about you?
JW: I’m very thorough… I do a client consultation. I make sure we are on the same page as what they want. There are some who are cool with you doing what you want. But if you are on the same page they will come back.