15 Things Not To Do On A Job Interview

“15 Things Not To Do On a Job Interview”

Final Project IMC 643

Teresa E. Fayak

West Virginia University

May 18, 2015

In my final project for IMC 643, I was to create a short marketing video about a brand or product. I chose helping out Millennials going out on job interviews and things that they should not do.

You can check out the project on YouTube at: https://plus.google.com/107059786127407608001/posts/CkCWDfq42Ye

This project was to demonstrate that I understand the basics of shooting, editing and production.

The video is 2 minutes and 43 seconds in length, including titles and end credits.

The video begins with an employer looking for an employee to hire. A number of his interviewees are improperly prepared, dressed inappropriately, and/or acted inappropriately.

In the beginning of the process, I had 10 things, and it ended up to be 15 things not to do on a job interview.

Hope you enjoy!

Teresa

Sources

“Jaunty Gumption”, “Meatball Parade”
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

 

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Let’s GoPro!

If you think consumers who use GoPro cameras are adrenaline junkies, you may be right. Skiers, swimmers, surf-boarders, airplane pilots, can all be seen showing off what they capture on GoPro Channel. But as the Founder and CEO of the company, Nicholas Woodman, states in a YouTube Video, which can be seen at https://www.youtube.com/watch?v=cTf6ADRd6ls, GoPro is helping people communicate and share thier lives.

Here is a brief synopsis of the camera. A GoPro is extremley small and it can fit in the palm of your hand, it can also be placed almost anywhere at any angle. Those angles can be captured in different ways. Security straps, which are not provided, but can be purchased, can fit your head, wrist, chest or you can mount the cameras to different objects.

gopro-logo
Now I’m not an adrenaline junkie, but I am a camera one, I received my first GoPro this Christmas. Now being a novice GoPro camera consumer, setting up the camera itself can be daunting.

My biggest issue was that you cannot see the images you are capturing. I’ve been spoiled with digital. Luckily, I found an app for that, and thus downloaded onto my smartphone. Here is how it works, the app wirelessly hooks up to your camera so you can see what your capturing. You also have two choices, you can upload the shots to your channel or keep it remotely on your phone.

Another issue with the camera is the question, “Is it on?” I’ve already checked and my first few shots are up my nose, wide-angled.

Growing up, I had a diary, and this is what a GoPro is but a digital one and the company has a great PR campaign, generated by users. According to the article, We Are All Filmmakers Now:10 Best User-Generated GoPro Videos, the editors of Say Daily report that,  “Every day (2014), more than 6,000 videos get uploaded to YouTube made with GoPro cameras, for what amounts to hours of free PR every week.” That is some of the best marketing, by the consumer itself.

Now in 2015, the company has the National Hockey League players giving consumers a different perspective on the game as they are wearing them during games.
Keep in mind I’m not an adrenaline junkie, but there are moments I want to capture. Of course I’m not well versed in flying a plane, nor jumping from one for that matter.

So though my adventures will be small, they will be mine and I hope to share at least one or two adventures… Let’s GoPro!

Sources

GoPro Website.(2015.) About Us. Retrieved on March 9, 2015 from: http://gopro.com/about-us/

YouTube. (2011, November 29).GoPro-About Us. Retrieved on March 9, 2015. https://

GoPro Image. (2015). Retrieved on March 9, 2015 from: http://images.singletracks.com/blog/wp-content/uploads/2013/10/gopro-logo.jpg

GoPro Camera Image. (2015). Retrieved on March 9, 2015 from: http://cbcdn2.gp-static.com/media_library/image/682/large_3_goprocameras.png

Say Daily Website. (2014, September 16). We Are All Filmmakers Now: 10 Best User-Generated GoPro Videos.Retrieved on March 9, 2015 from:
http://www.saydaily.com/2014/09/favorite-gopro-video

The Unexpected

Guerrilla marketing fascinates me. It’s unconventional, quick, and humorous.

I find the artist in me can see the potential in everyday objects being transformed into something else. Ask yourself this question. Have you ever looked at an object long enough that it seems to change?

“The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the marketing industry.” (http://www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/)

Here are some principals of this type of marketing.

The one principal that catches my interest is that this marketing strategy is completely unexpected. The unconventional way that the marketer can get ones attention.

Have you experienced Guerrilla Marketing? What were your first impressions?

Sources

Kit Kat Guerrilla Image. (2015). Retrieved on February 22, 2015 from: http://cdn.creativeguerrillamarketing.com/wp-content/uploads/HLIC/8f21b7e0f8119132eec4ee2089bcc0d3.jpg

Ship Guerrilla Image. (2015). Retrieved on February 22, 2015 from: http://www.brandinsightblog.com/wp-content/uploads/2014/03/Guerilla-Marketing.png

Creative Guerrilla Marketing Website. (2015). What Is Guerrilla Marketing? Retrieved on February 22, 2015 from: http://www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/

Guerrilla Marketing Image. (2015). Retrieved on February 22, 2015 from: http://www.guerrillaonline.com/data/up-editor_1254655030727.jpg

Let’s Create a Facebook Page!

The following blog post is for my graduate course, it’s called IMC 619 Emerging Media. This course “examines how modern industry uses emerging media, such as blogs and virtual worlds, to enhance the IMC process.”(IMC 619 Course Pack)

This blog post will discuss how my news station interacted with emerging media called Facebook.

I work in the news industry which communicates with the public every day.  At my station, Eyewitness News, we try to engage our viewers. We utilize Facebook, twitter, text alerts and combine them with the stories we air during our newscast. But it wasn’t easy combining the emerging media.

1vFbtBkz

 

The station did experience a bumpy ride when we created a Facebook Page.  This was a confusing time since we didn’t have enough information on the subject, so at the beginning was cumbersome at best.

facebook-inc-news-feedWhen we created our Facebook page, Facebook was growing exponentially. The following 2010 iconographic shows what our station was seeing in the new emerging media: 400 million active viewers, 35 million users update statuses every day and 3 billion photos uploaded. It was an emerging media that could no longer be ignored by our station.

http://www.digitalbuzzblog.com/facebook-statistics-facts-figures-for-2010/

The station saw the potential in Facebook as a way to engage our viewers in a different way, but how we started to do it has changed from how we do it today. In the beginning there were about a dozen administrators for our page. Each of those administrators had different agendas. We had sales, promotions, and news each adding content to our page. Needless to say it was a mish-mash of blubber in the end. Each department would ask the following questions.

 

  • Why are we putting promos of TV shows on our news feed?
  • Why are sales ads on the feed?
  • Where are the news stories?
  • Who is going to put content on the weekend?

We found out the hard way that we were not engaging our viewers properly.

Here is what we found out:

  • We didn’t have a plan.
  • Content should relate to news.
  • People have opinions and are willing to share them: naughty and nice.
  • Someone needed to be in control at all times.

no-plan extra-news 400_F_35784765_S9Ysk0qNeqNkfNJgdpCUdqWWLKASaQ3s control

According to the article, Facebook Business Tips: How to Engage Your Fans, there are ways to increase fan engagement that we just didn’t understand.

  1. Find and understand you fan base.
  2. Don’t just want your fans to engage with you, engage with your fans.
  3. Use photos, quotes, and videos!
  4. Schedule your status updates.
  5. Keep it short and sweet.

The station did not know our fan base. The news department saw our Facebook page as a shortened version of a news story. Promotions saw the page as a place to promotions for other shows, rather than news, which competed with our newscast. The sales department saw the Facebook page as an advertisement.

The administrators did not know how to engage with fans. The content was just placed on the page, like a shot in the dark. Trying to figure out what post received the most likes and trying to decipher what our fans wanted.

The administrators would use photos and videos, but the technology at the station was minimal, too many firewalls and a lot of them would be lost in the ether sphere.

There was no schedule. All posts either came at the same time from a dozen administrators or when they remembered to update the page.

Learning how to post short and sweet was also difficult. The posts either had too much or not enough information.

All of the above situations caused too much confusion for our fans which lead to frustration for the administrators.

We found that we were doing it all wrong, so we went back to the drawing board. We knew we had to pull up our bootstraps and understand that we were probably not the most equip people to run the social platforms. So we created a social media team. These individuals live and breathe social media. They understand timeliness, accuracy and engagement.

In regards to this post, I’d have to say the most important element for creating a Facebook page is to plan, plan, then rethink your actions and hire the right people!

Sources

Quesenberry, K. (2015). IMC 619: Emerging Media Syllabus. West Virginia University, Morgantown, WV.

Eyewitness News Logo Image. (2015). Retrieved on February 1, 2015 from:                 http://www.wchstv.com/template/ugc/wchs/1524/1vFbtBkz.jpg

Facebook Image. (2015). Retrieved on February 1, 2015 from: http://s1.ibtimes.com/sites/www.ibtimes.com/files/styles/v2_article_large/public/2014/09/            18/facebook-inc-news-feed.jpg?itok=KWHgaxVz

Digital Buzz Blog. (2010, March 22). Facebook 2010 Iconographic. Retrieved on February            1, 105 from:

No Plan Image. (2015). Retrieved on February 1, 2015 from: http://missourieducationwatchdog.com/wp-content/uploads/2014/03/no-plan.png

News Image. (2015). Retrieved on February 1, 2015 from: https://static.distilled.net/wp-content/uploads/2011/02/extra-news.jpg

Opinion Image. (2015). Retrieved on February 1, 2015 from: http://t2.ftcdn.net/jpg/00/35/78/47/400_F_35784765_S9Ysk0qNeqNkfNJgdpCUdqWWLKASaQ3s.jpg

Control Image. (2015). Retrieved on February 1, 2015 from:   http://info.saintclairsystems.com/Portals/219243/images/control.jpg

Soldsie.com. (2014, June 26). Facebook Business Tips: How to Engage Your Fans.      Retrieved on February 1, 2015 from: http://new.soldsie.com/blog/facebook-business-tips-  engage-fans/

Understanding Emerging Media

The following blog post is for my graduate course, IMC 619 Emerging Media. This course “examines how modern industry uses emerging media, such as blogs and virtual worlds, to enhance the IMC process.”(IMC 619 Course Pack)

What is emerging media? The question is daunting. Let’s discover what others say on the internet to understand the concept.

Here are some different definitions of emerging media.

 

  • Emerging mediais the evolving use of technology and digital content to enhance work, play, and learning, to broaden access to information, and to enrich personal connection by eliminating the constraints of time and location. (bsu.edu)

 

  • The current trend in media that has come as a result of user/customer becoming more involved in the products and services by having a platform to communicate with the world about it, sharing their experience with each other and discussing over issues of society, raising their voice against the wrong is known as emerging media. (Answers.com)

 

  • What is emerging media? My definition of emerging media is innovative and interactive technology utilized to share ideas and communicate with others. (wordpress.com)

 

After looking at the definitions, the concept though seemingly vast is simple. It is technology used in everyday life in order to communicate with others.

KONICA MINOLTA DIGITAL CAMERA

Understanding emerging media can be a complicated one, unless you think of it simply. Communication with the consumer and the ability to orchestrate your efforts in order to reach them.

cropped-03-social-media-management87773

 

Are you an emerging media novice?

What emerging media do you use every day?

 

Sources

Emerging Media. Retrieved on February 1, 2015 from: http://cms.bsu.edu/academics/centersandinstitutes/emergingmedia

 

Answers.com. (20150. What is Emerging Media? Retrieved on February 1, 2015 from: http://www.answers.com/Q/What_is_emerging_media

 

Sharakerns.wordpress.com. (2013, March 26). What is Emerging Media? Retrieved on February 1, 2015 from: https://sharakerns.wordpress.com/2013/03/26/what-is-emerging-media/

 

Rubik’s Image. (2015). Retrieved on February 1, 2015 from: http://www.conexusmarketing.com/images/Rubiks%20Cube.jpg

 

Emerging Media Image. (2015) Retrieved on February 1, 2015 from: https://thedailybytetwentytwelve.files.wordpress.com/2012/08/cropped-03-social-media-management87773.jpg

 

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Finding Neverland or History

Peter Pan PB

Peter Pan Peanut Butter is a brand of Conagra Foods Inc., the company is No. 184 on the Fortune 500 list of 2014. The brand was named after the J.M. Barrie character of the same name Peter Pan. Peter Pan was a boy who never grew up and lived in Neverland. Originally, the brand was owned by Swift & Company and known by the name “E.K. Pond in 1920. In 1928 the brand was renamed “Peter Pan Peanut Butter. ( www.peterpanpb.com)

 

 

Meet The Lost Boys or Peter Pan’s WebsitePeter Pan

 

Peter Pan’s website which can be located at http://www.peterpanpb.com/, is geared toward childrenand mothers at the start. Its banner ad is of children at play: looking at bugs, making wishes on dandelion seeds, blowing bubbles, and playing in leaves. As the banner scrolls these words come across the screen: Spreading Childhood Magic, Exploring Life’s Wonders, and Finding Time to Play.

 

Meet Captain Hook or Ethical Strategy’s

 

On the surface the website does seem to reflect an ethical marketing tactics. The website engages both parents and children. It engages parents by discussing: Products, Recipes, Being Green and Safety & Quality. For children, the website engages them with a game and a coloring book called: Lost in Neverland and Magical Works of Art.

The website’s game “Lost in Neverland” does come with a disclaimer in extreme small font which says, “Kids: This website contains advertisements and/or promotions for Conagra Foods products.”

In the article, The Tricky Business of Adversiting to Children, the author, Bruce Watson explains that, “In the US, the average child watches an estimated 16,000 television commercials a year.” By placing this disclaimer on the bottom, the company has fulfilled letting the consumer know that the game does have commercials in it, but considering it is so small, and children rarely read the small print it could be construed as unethical marketing.

Hook-walt-disney

The Pirate Ship or Website Success and Failures

 

The Peter Pan Peanut Butter website is successful. The site uses simple messages towards adults and children. It promotes “wholesome products for wholesome foods.” A simpler time for parents who may have grown up with both the character of Peter Pan and the peanut butter. It also gears its message to the family.

 

Learning to Fly or Brands and Product Justification

 

Peter Pan Peanut Butter’s website is effective in promoting the brand it represents. The website depicts children and magical moments. The young by its product, peanut butter. According to the National Peanut Board, “The average child will eat 1,500 peanut butter and jelly sandwiches before he/she graduates high school.” The site employs J.M. Barrie’s “Peter Pan” character. Peter never grows up and has a childlike enthusiasm.

This particular character appeals to both young and old. In that realm it engages adults who grew up with the character. The character exemplifies innocence and childhood, so does eating peanut butter. It also appeals to adults for its health benefits for themselves and their children. Peanut butter contains no cholesterol, it’s high in protein, niacin, contains over 30 essential nutrients, and it has a long shelf life (Peanut Board)

 

Time for Pixie Dust or New Media Marketing

 Tink

          The Peter Pan Peanut Butter website is simplistic in nature. The only consumer engagement is recipes, a game and coloring pages.

There are a number of concerns using the character “Peter” as a marketing tool. The biggest question would be how the consumer would perceive it: good or bad? The risks of using “Peter” can be risky. Peter is the epitome of an innocent child who is mischievous. Though the character itself is use on the product itself, he is a passive advocate. He does not speak to the consumer using words, he speaks to them in how he makes the consumer feel.

Regardless, using “Peter” would be beneficial for the brand by utilizing new media. At this point on the website, coloring books, which are not interactive, and one game “Lost in Neverland,” is rather boring for children. One way the brand could become more engaging would be giving “Peter” more adventures and taking the children along. As long as those adventures are not saturated with commercials, parents would be more apt to approve.

Engaging the consumer would also be advantageous for the brand. Currently, there is no interactivity of the brand with its consumer. Blogging about the brand, sharing recipes, even letting the consumer talk about the brand on its website would be beneficial.

 

Sources

 

Fortune Website. (2015). Conagra Foods Inc. Retrieved on January 24, 2015 from: http://fortune.com/fortune500/conagra-foods-inc-184/

 

 

Peter Pan Website. (2015) Peter Pan FAQ. Retrieved on January 24, 2015 from: http://www.peterpanpb.com/frequently-asked-questions.jsp#faq16

 

 

Watson, B. (2014, February 24). The Tricky Business of Advertising to Children. Retrieved on January 24, 2015 from: http://www.theguardian.com/sustainable-business/advertising-to-children-tricky-business-subway

 

 

Peanut Board Website. (2015). Fun Facts. Retrieved on January 24, 2015 from: http://nationalpeanutboard.org/the-facts/fun-facts/

 

Peter Pan PB Image. (2015). Retrieved on January 26, 2015 from: http://www.savingaddiction.com/wp-content/uploads/2011/11/114.jpg

 

Peter Pan Image. (2015). Retrieved on January 26, 2015 from: http://www.droidforums.net/data/photos/l/3/3633-1269758855-0da5042c33400a811a5d766be4579cb8.jpg

 

Captain Hook Image. (2015). Retrieved on January 26, 2015 from: http://comictrash.com/wp-content/uploads/2014/09/Hook-walt-disney.jpg

 

Tinkerbell Image. (2015). Retrieved on January 26, 2015 from: http://cdnvideo.dolimg.com/cdn_assets/ff503a3f1529fe128cd3ab38d9fe680fc178da35.jpg

 

 

 

 

 

 

 

Tefayak_634_wk9

 

Final Paper Edit

Rockin’ Hair Boutique

Teresa E. Fayak

Tefayak_634_wk9

West Virginia University

December 21, 2014

 

Rockin’ Hair Boutique Paper Edit

 

Video Audio
1. CU Road, wheels of cars passing by SFX: Car sound
2. WS/Pan of road to Rockin’ Hair Boutique sign. SFX: Music fades in from cell 2 to cell 48, getting louder intermittently.

JC: …it’s flashy an attention getter.

3.CU Rockin’ Hair Boutique sign JC: It’s bright colorful full of music, it’s also fun and trendy.
4. MS Rockin’ Hair Boutique Building. Slow push into the door. JC: I wanted it to be funkier than the average salon
5. WS/Pan of customer entrance. SFX: Music louder.
6. MS door at Rockin’ Hair opening. SFX: Door opening

JC: My typical clients are trendy, artistic people that are into music who love my theme of the salon.

7. CU of wall décor. JC: when I think of “Boutique” I think of a fun, cute…hip place. I didn’t want it to be boring I wanted it to be stand out and be different.
8. MS of Jayna spinning a client #1 around in chair. SFX: Chair spinning sound.
9. MS of Justin putting styling cape on client #2. SFX: Cape sound.
10. CU of Jayna’s hands with scissors making a cut. SFX: Scissors cutting sound.
11. CU of Justin’s hands putting hair spray on hair. SFX: Hair spray sound.
12. MS of door opening.

 

JW: Working in a private salon you can offer more services and direct your attention to the clients’ wants and needs.
13. WS of client #3 walking through the door. SFX: Door opening sound.

JC: facial waxing, hair extensions, hair coloring and cutting, perms, and chemical straightening styling. We also do pageantry hair and make-up services.

14. MS of Jayna and client #3 speaking.

 

SFX: Talking with client (low)

JC: It’s like more exclusive and more relaxed…

15. MS of Justin talking to client #4 in hair styling room. JW: In other salons you don’t have time, here you can spend time with them and teach them how to style their hair.
16. MS of Jayna sitting client #3 down into chair SFX: Music louder
17. CU of Client #3 speaking to Jayna JC: I had a client who said, “You’re the first person to talk to me and listen to me.”
18. CU of Jayna washing client #3’s hair. SFX: Water
19. MS of Jayna speaking to camera. JC: You have one-on-one with me (pause) you’re in a more private and more personable atmosphere.

 

20. CU of Justin washing client #4’s hair. JW: I did hair extension on a client who had short fine hair, when I was done she cried. She said she had never been able to curl her hair. It is nice to be able to make clients feel good, to have someone else to pamper them.
21. MS of Justin with client #4. JW: I’m very thorough… I do a client consultation.
22. MS of Justin speaking to camera. JW: I make sure we are on the same page as what they want. There are some who are cool with you doing what you want. But if you are on the same page they will come back.
23. MS of Jayna with client #3 in chair. JC: Our service is consistent. You never have to worry about what you look like when you leave.
24. MS of Justin cutting client #4’s hair. JW: And the client appreciates it that you’re not rushing them in and out, like if you work in a chain salon.
25. CU of Jayna cutting hair. JC: I’ve been styling for about 11 years.
26. CU of Justin with scissors in foreground cutting hair. JW: I graduated in 2003 and from there I was manager of a shop for about 4 years and did a lot of educational classes to learn new techniques in order to provide different services.
27. MS of Jayna lowering client #3 to wash hair. SFX: Water sounds in cells 28-31
28. CU of client #3 with hair in sink. JC: When I started out of college I started in a salon and day spa that was pretty prestigious place to work.
29. CU of Jayna hand dispensing shampoo. JC: I learned a lot of new techniques and continued my educational courses
30 MS of Jayna washing client #3’s hair. SFX: Laughter from Jayna and Client.
31. MS of Justin drying client #4’s hair. SFX: Blow dryer sound.

JW: I came from a Mountaineer Beauty Academy… I also taught at mountaineer for about three years and worked at the same time.

32. CU of Justin feeling texture of client #4’s hair. JC: Once you learn these techniques you can use your own creativity to put your own spin on it and make it your own style.
33. MS of Justin using hot curling iron on client #4’s hair. JW: You don’t have quotas to meet and your personality and creativity can shine from within.
34. WS of Justin talking to client #4, both laugh. SFX: Laughter sounds.
35. MS of Jayna getting scissors. JC: Everyone says, “Not one hairstylist is going to do the same thing,” you have to have your own creative twist on it.
36. CU of Jayna cutting client #3’s hair.

 

SFX: Scissor sounds.

JC: I had one lady who came to me because 6 other clients told her how great I did their hair for 8 years.

37. MS of Jayna blow-drying client #3’s hair. SFX: Blow dryer sounds.

JC: She would even complement them on their hair.

38. CU of curling iron in Jayna’s hand while curling client #3’s hair. JC: She finally came to me and loved her hair.
39. MS of Justin speaking to camera. JW: Your best customers come from word of mouth.
40. MS of Tri State award. JC: We’ve won best in the Tri State two years in a row…
41. MS of Jayna with client #3 with a completed haircut and styling. JC: …that’s other people voting for us and saying good things about us.
42. MS of Justin and client #4 with mirror of her completed hair. JW: A lot of them tell me they really enjoyed the time there…
43. CU of client #4 smiling. JW: …and they can’t wait to see us again.
44. CU flash of client 5#’s hair completed.

 

JC: Our service is consistent. You never have to worry about what you look like when you leave.
45. CU flash of client #6 hair completed. SFX: Music louder, cell’s 45-47
46. CU flash of client #7 hair completed.
47. CU flash of client #8 hair completed.
48. MS zoom in to Rockin’ Hair Boutique sign. JC: When you look good we look good and we take pride in our customer service.

 

 

Transcripts

Jayna Corns-Owner and Operator

 

When did you open Rockin’ Hair Boutique?

 

JC: November 1st 2006.

 

Can you tell me why you opened your business?

 

JC: Because I didn’t want to work for corporate America anymore. With people who didn’t really know how to run a business and because I wanted to have more flexibility with my own schedule. Ha.. Ha.. That was a joke. But I did end up being more successful than I thought I would be.

I wanted to start really small, but it grew to be more successful than I anticipated.

 

How did you come up with the style and décor of the Boutique?

 

JC: I seen it around my musical background. I wanted it to be funkier than the average salon that had a hair theme name.  A place a more appealing and reflected my personality.

 

Does it reflect your personality?

 

JC: Yes. It’s bright colorful full of music, it’s also fun and trendy.

I also wanted to put the word “Boutique” in the name. I had always seen small intimate places and I wanted to have that, I also wanted to be able to expand to hair products, make up and jewelry like I am doing now. Also when I think of “Boutique” I think of a fun, cute…hip place. Not the standard cream walls like in other salons.  I didn’t want it to be boring I wanted it to be stand out and be different.

 

What services does Rockin’ Hair Boutique offer?

 

JC: Hair services of course, I also do facial waxing, hair extensions, hair coloring and cutting, perms, and chemical straightening styling. We also do pageantry hair and make-up services.

 

Who are your clients?

 

JC: My typical clients are trendy, artistic people that are into music who love my theme of the salon. People who like to stay up to date (pause) like into pop culture. (pause) People that like fun exciting and trendy things.

 

What is the most important aspect of customer service?

 

JC: Umm… Consultations, asking questions, being personable, and reliability and credibility.

 

 

What do your clients say about your services?

 

JC: It’s like more exclusive and more relaxed where you can come in and kick back and relax and I like being more open with my client. People like to come here because they are not in everyone’s face learning everyone’s business. Some people are freaked out, they get embarrassed. Here you are not on display, you get my full attention. That’s what I wanted something more low key and a nice place to work.

 

Tell me a little about your background in styling.

 

JC: umm…I’ve been styling for about 11 years. I went to Mountaineer Beauty College in St. Albans. When I started out of college I started in a salon and day spa that was pretty prestigious place to work. I learned a lot of new techniques and continued my educational courses there and it made me able to things in half the time. In school you’re taught the basics, its different in the real world. When you get out you learn new techniques and new skills and refine your talent as a stylist.

Once you learn these techniques you can use your own creativity to put your own spin on it and make it your own style. Everyone says, “Not one hairstylist is going to do the same thing,” you have to have your own creative twist on it.

 

Tell me of one of your best experiences with a client?

 

JC: I had a client who said, “You’re the first person to talk to me and listen to me,”Most of my clients say that, she had had bad experiences she says they usually talked on the phone when they did my hair or they were talking to other stylists. So I think that is important about my salon, you don’t have a typical salon atmosphere where you have 12 other stylists working in the same room. You have one-on-one with me (pause) you’re in a more private and more personable atmosphere.

 

What do you want your clients to know about Rockin’ Hair Boutique?

 

JC: I want them to know that we are likeable, dependable, fun, creative, caring. We’ve won best in the Tri State two years in a row… that’s other people voting for us and saying good things about us.

 

Why should I come to Rockin’ Hair Boutique?

 

JC: I had one client tell me that she loved the place, she said every place she went she’d have to walk through a pile of hair… it’s real important. She said my place was beautiful nice and clean.

 

What is your best way of gaining new clients?

 

Word of mouth is really important, it’s your biggest seller. One person can tell 5-20 people about who did their hair. I had one lady who came to me because 6 other clients told her how great I did their hair for 8 years. She would even complement them on their hair. She finally came to me and loved her hair.

I think name recognition helps it’s a great way for people to remember me. They remember my name and the name of the Boutique because they are both different.

 

So you think word of mouth helps?

The word of mouth comes back to the salon through good customer service. We’re fun, they love Justin and we do a great job consistently. Our service is consistent. You never have to worry about what you look like when you leave. When you look good we look good and we take pride in our customer service.

 

Tell me about your new location?

 

We have more visible location than my other place, not in a hole. I’m on a popular stretch of road, my sign is new and vibrant and it’s flashy an attention getter. The parking is more exclusive as well. I used to have clients who had to park all the way down to the library and walk up. The parking is more exclusive, you know when you come here you will have a private parking area.

 

Do you think the new location is an addition to services?

 

We have more room and are able to provide more services for our clients.

 

Anything else you would like to add?

 

We can spend thousands of dollars on advertising but I do a lot of things on Facebook. Pictures reach more people. I can spend $350 dollars on advertising, that was how much my cover photo cost on my website, but did anyone see it. People like our pictures we post on Facebook and when people like it, it reaches out to hundreds of more people.

Sometimes I do a before and after photos of peoples cuts. Justin got 3-4 clients from one picture.

They call me up and say I saw your Facebook page. People also inquire a lot through the website.

It’s convenient it’s really a 24 hour communication.

I make appointments through Facebook with even people I don’t know.

Justin White-Stylist

 

How long have you worked at Rockin’ Hair Boutique?

 

JW: I’ve worked there about six years.

 

What is the best aspect of working at Rockin’ Hair Boutique?

 

JW: umm the environment. I mean because Jayna and I have a great work rapport. It’s fun… not stressful it’s like you have a job but you’re getting paid but it’s fun at the same time.

 

 

 

Tell me a little about your background in styling?

 

JW: I came from a Mountaineer Beauty Academy, I graduated in 2003 and from there I was manager of a shop for about 4 years and did a lot of educational classes to learn new techniques in order to provide different services. I also taught at mountaineer for about three years and worked at the same time.

 

What’s it like working with Jayna?

 

It’s fun and exciting and we get a long really well… so it’s not like being at work and that’s what makes it a good job. You don’t have quotas to meet and your personality and creativity can shine from within.

 

Tell me of one of your best experiences with a client?

 

JW: umm.. I did hair extension on a client who had short fine hair, when I was done she cried. She said she had never been able to curl her hair. It is nice to be able to make clients feel good, to have someone else to pamper them.

 

What do you want your clients to know about your ability to style their hair and or Rockin’ Hair Boutique?

 

JW: Working in a private salon you can offer more services and direct your attention to the clients’ wants and needs. In other salons you don’t have time, here you can spend time with them and teach them how to style their hair. And the client appreciates it that you’re not rushing them in and out, like if you work in a chain salon. (pause) You can build a better client relationship than working in a chain salon.

 

Why should I come to Rockin’ Hair Boutique?

 

JW: because we offer a good environment, good service and a good atmosphere.

 

What do clients say when they leave?

 

A lot of them tell me they really enjoyed the time there… and they can’t wait to see us again.

 

How do you get most of your clients?

 

JW: Word of mouth. You do someone’s hair and they like it and they tell someone. In the cosmology industry you’re told…Your best customers come from word of mouth.

 

What would your clients say about you?

 

JW: I’m very thorough… I do a client consultation. I make sure we are on the same page as what they want. There are some who are cool with you doing what you want. But if you are on the same page they will come back.

Tefayak_634_wk8

 Paper Edit (1st Draft)

Rockin’ Hair Boutique

Tefayak_634_wk8

Teresa E. Fayak

West Virginia University

December 15, 2014

 

Rockin’ Hair Boutique

 

Video Audio
1. CU Road, wheels of cars passing by SFX: Car sound
2. WS/Pan of road to Rockin’ Hair Boutique sign. SFX: Music fades in from cell 3 to cell 30

JC: We have more visible location than my other place.

3.CU Rockin’ Hair Boutique sign JC: …it’s flashy an attention getter.
4. MS Rockin’ Hair Boutique Building. Slow push into the door. JC: We have more room and are able to provide more services for our clients.
5. WS/Pan of customer entrance. SFX: Music louder.
6. MS door at Rockin’ Hair opening. SFX: Door opening

JC: My typical clients are trendy, artistic people that are into music who love my theme of the salon.

7. CU of wall décor. KES: I love the décor, it was fun and funky and it definitely reflected the personality of the stylists.
8. MS of client (Kaylin) walking into the room.

 

JW: Working in a private salon you can offer more services…

 

9. MS of Justin and client (Kaylin) speaking. JW: …and direct your attention to the clients’ wants and needs.
10. WS of client (Kaylin) getting hair washed. JW: and your personality and creativity can shine from within.

 

11. MS of Kaylin speaking to camera. KES: They talk to you, conversation was easy, and they were extremely efficient.
12. CU of Justin drying client’s (Kaylin) hair. JC: It’s like more exclusive and more relaxed where you can come in and kick back and relax.
13. WS of Jayna speaking to client. SFX: Music louder
14. MS of Jayna speaking to the camera. JC: I had a client who said, “You’re the first person to talk to me and listen to me.”
15. MS of client nodding. SFX: Music continues
16. MS of Justin speaking to camera. JW: I did hair extension on a client who had short fine hair, when I was done she cried. She said she had never been able to curl her hair. It is nice to be able to make clients feel good, to have someone else to pamper them.
17. MS of Jayna coloring a client’s hair. JC: she had had bad experiences she says they usually talked on the phone…

 

18. CU of client’s roots. JC: …when they did my hair…
19. MS of client and Jayna as she takes her hair and puts foils in it. JC: …or they were talking to other stylists.
20. WS of client and Jayna speaking and laughing. JC: You have one-on-one with me (pause) you’re in a more private and more personable atmosphere.
21. MS of client Kaylin and Justin discussing her hair. JW: I’m very thorough…

 

22. CU of Justin feeling texture of client’s (Kaylin’s) hair. JW: … I do a client consultation.
23. MS of Justin and client (Kaylin) speaking. JW: I make sure we are on the same page as what they want.
24. WS of Justin cutting client’s (Kaylin’s) hair. JW: And the client appreciates it that you’re not rushing them in and out, like if you work in a chain salon.
25. MS of Jayna walking client over to hair dryer. JC: I think name recognition helps it’s a great way for people to remember me.
26. CU of Jayna placing dryer on client’s head. JC: They remember my name and the name of the Boutique because they are both different.
27. MS of Jayna speaking to customer. JW: Your best customers come from word of mouth.
28. MS of Justin and Kaylin with mirror of her completed hair and makeup. KES: I felt like a diva.
29. CU flashes of different clients with their new hair style. JC: Our service is consistent. You never have to worry about what you look like when you leave.
30. MS zoom in to Rockin’ Hair Boutique sign. KES: I absolutely loved it. They treated me like a princess and my hair looks fantastic.

 

 

Transcripts

Kaylin Elizabeth Searles- New Client

 

What did you think of Rockin’ Hair Boutique?

 

KES: I absolutely loved it. They treated me like a princess and my hair looks fantastic.

 

What did you think about the Stylists at Rockin’ Hair Boutique?

 

KES: They are fun, very energetic. They talk to you, conversation was easy, and they were extremely efficient. They work really well together. Justin was doing my hair and Jayna was doing my makeup…I felt like a diva.

 

What did you think about the salon itself?

 

KES: It was clean, welcoming and I love the décor, it was fun and funky and it definitely reflected the personality of the stylists.

 

Would you go back to Rockin’ Hair Boutique?

 

KES: Yes, I already made an appointment, it was a great experience.

Jayna Corns-Owner and Operator

 

When did you open Rockin’ Hair Boutique?

 

JC: November 1st 2006.

 

Can you tell me why you opened your business?

 

JC: Because I didn’t want to work for corporate America anymore. With people who didn’t really know how to run a business and because I wanted to have more flexibility with my own schedule. Ha.. Ha.. That was a joke. But I did end up being more successful than I thought I would be.

I wanted to start really small, but it grew to be more successful than I anticipated.

 

How did you come up with the style and décor of the Boutique?

 

JC: I seen it around my musical background. I wanted it to be funkier than the average salon that had a hair theme name.  A place a more appealing and reflected my personality.

 

Does it reflect your personality?

 

Yes. It’s bright colorful full of music, it’s also fun and trendy.

I also wanted to put the word “Boutique” in the name. I had always seen small intimate places and I wanted to have that, I also wanted to be able to expand to hair products, make up and jewelry like I am doing now. Also when I think of “Boutique” I think of a fun, cute…hip place. Not the standard cream walls like in other salons.  I didn’t want it to be boring I wanted it to be stand out and be different.

 

What services does Rockin’ Hair Boutique offer?

 

JC: Hair services of course, I also do facial waxing, hair extensions, hair coloring and cutting, perms, and chemical straightening styling. We also do pageantry hair and make-up services.

 

Who are your clients?

 

JC: My typical clients are trendy, artistic people that are into music who love my theme of the salon. People who like to stay up to date (pause) like into pop culture. (pause) People that like fun exciting and trendy things.

 

What is the most important aspect of customer service?

 

JC: Umm… Consultations, asking questions, being personable, and reliability and credibility.

 

What do your clients say about your services?

 

JC: It’s like more exclusive and more relaxed where you can come in and kick back and relax and I like being more open with my client. People like to come here because they are not in everyone’s face learning everyone’s business. Some people are freaked out, they get embarrassed. Here you are not on display, you get my full attention. That’s what I wanted something more low key and a nice place to work.

 

Tell me a little about your background in styling.

 

JC: umm…I’ve been styling for about 11 years. I went to Mountaineer Beauty College in St. Albans. When I started out of college I started in a salon and day spa that was pretty prestigious place to work. I learned a lot of new techniques and continued my educational courses there and it made me able to things in half the time. In school you’re taught the basics, its different in the real world. When you get

out you learn new techniques and new skills and refine your talent as a stylist.

Once you learn these techniques you can use your own creativity to put your own spin on it and make it your own style. Everyone says, “Not one hairstylist is going to do the same thing,” you have to have your own creative twist on it.

 

Tell me of one of your best experiences with a client?

 

JC: I had a client who said, “You’re the first person to talk to me and listen to me,”Most of my clients say that, she had had bad experiences she says they usually talked on the phone when they did my hair or they were talking to other stylists. So I think that is important about my salon, you don’t have a typical salon atmosphere where you have 12 other stylists working in the same room. You have one-on-one with me (pause) you’re in a more private and more personable atmosphere.

 

What do you want your clients to know about Rockin’ Hair Boutique?

 

JC: I want them to know that we are likeable, dependable, fun, creative, caring. We’ve won best in the Tri State two years in a row… that’s other people voting for us and saying good things about us.

 

Why should I come to Rockin’ Hair Boutique?

 

JC: I had one client tell me that she loved the place, she said every place she went she’d have to walk through a pile of hair… it’s real important. She said my place was beautiful nice and clean.

 

What is your best way of gaining new clients?

 

Word of mouth is really important, it’s your biggest seller. One person can tell 5-20 people about who did their hair. I had one lady who came to me because 6 other clients told her how great I did their hair for 8 years. She would even complement them on their hair. She finally came to me and loved her hair.

I think name recognition helps it’s a great way for people to remember me. They remember my name and the name of the Boutique because they are both different.

 

So you think word of mouth helps?

The word of mouth comes back to the salon through good customer service. We’re fun, they love Justin and we do a great job consistently. Our service is consistent. You never have to worry about what you look like when you leave. When you look good we look good and we take pride in our customer service.

 

Tell me about your new location?

 

We have more visible location than my other place, not in a hole. I’m on a popular stretch of road, my sign is new and vibrant and it’s flashy an attention getter. The parking is more exclusive as well. I used to have clients who had to park all the way down to the library and walk up. The parking is more exclusive, you know when you come here you will have a private parking area.

 

Do you think the new location is an addition to services?

 

We have more room and are able to provide more services for our clients.

 

Anything else you would like to add?

 

We can spend thousands of dollars on advertising but I do a lot of things on Facebook. Pictures reach more people. I can spend $350 dollars on advertising, that was how much my cover photo cost on my website, but did anyone see it. People like our pictures we post on Facebook and when people like it, it reaches out to hundreds of more people.

Sometimes I do a before and after photos of peoples cuts. Justin got 3-4 clients from one picture.

They call me up and say I saw your Facebook page. People also inquire a lot through the website.

It’s convenient it’s really a 24 hour communication.

I make appointments through Facebook with even people I don’t know.

Justin White-Stylist

 

How long have you worked at Rockin’ Hair Boutique?

 

JW: I’ve worked there about six years.

 

What is the best aspect of working at Rockin’ Hair Boutique?

 

JW: umm the environment. I mean because Jayna and I have a great work rapport. It’s fun… not stressful it’s like you have a job but you’re getting paid but it’s fun at the same time.

 

 

Tell me a little about your background in styling?

 

JW: I came from a Mountaineer Beauty Academy, I graduated in 2003 and from there I was manager of a shop for about 4 years and did a lot of educational classes to learn new techniques in order to provide different services. I also taught at mountaineer for about three years and worked at the same time.

 

What’s it like working with Jayna?

 

It’s fun and exciting and we get a long really well… so it’s not like being at work and that’s what makes it a good job. You don’t have quotas to meet and your personality and creativity can shine from within.

 

Tell me of one of your best experiences with a client?

 

JW: umm.. I did hair extension on a client who had short fine hair, when I was done she cried. She said she had never been able to curl her hair. It is nice to be able to make clients feel good, to have someone else to pamper them.

 

What do you want your clients to know about your ability to style their hair and or Rockin’ Hair Boutique?

 

JW: Working in a private salon you can offer more services and direct your attention to the clients’ wants and needs. In other salons you don’t have time, here you can spend time with them and teach them how to style their hair. And the client appreciates it that you’re not rushing them in and out, like if you work in a chain salon. (pause) You can build a better client relationship than working in a chain salon.

 

Why should I come to Rockin’ Hair Boutique?

 

JW: because we offer a good environment, good service and a good atmosphere.

 

What do clients say when they leave?

 

A lot of them tell me they really enjoyed the time there… and they can’t wait to see us again.

 

How do you get most of your clients?

 

JW: Word of mouth. You do someone’s hair and they like it and they tell someone. In the cosmology industry you’re told…Your best customers come from word of mouth.

 

What would your clients say about you?

 

JW: I’m very thorough… I do a client consultation. I make sure we are on the same page as what they want. There are some who are cool with you doing what you want. But if you are on the same page they will come back.

TEFAYAK_634_WK7

Paper Edit

December 8, 2014

Teresa E. Fayak

West Virginia University

Tefayak_634_wk7

 

 

Paper Edit

 

Visual Suggestion                       Audio

1. WS Dawn over an army barracks SFX Birds Chirping.
2. CU P.A. system SFX Revelry sound.
3. WS Birds fly away. SFX Bird wings flapping.
4. WS push in to army soldiers getting out of bed. SFX Trash can lids being banged.

 

5. CU Soldier #1 getting a quick glance at an ultrasound, stuffing it under his bunk. CPT Y: Soldiers are the — are the heartbeat.

SFX Stuffing sound.

6. MS Different shots of soldiers getting dressed quickly. CPT Z: You’ve got to keep — keep them both mentally and physically healthy.
7. WS Soldiers running out of door fully packed up. CPT Y: Every soldier wants to be a part of the team.
8. CU Different shots of Soldiers lined up standing at attention. CPT Z: I think that’s part of the Army mentality…
9. WS of soldiers running towards a mud hole. CPT Y: every soldier wants to make his mark to either lead the team…

 

10. MS of soldiers entering in the mud hole SFX: Mud splashing.

CPT Y: be a part of the team.

SFX: Soldiers yelling.

 

11. CU of soldier #2 with a grimace on face. CPT Y: The competitive nature of just the Army in general…

 

12. MS (Slow Motion) soldier #2 slips into the muddy water. CPT Y: It’s also a domino effect.

 

13. MS (Slow Motion) soldier #3 slips into the muddy water. CPT Z: it is a domino effect.
14. CU Soldier #3 hand grabbing soldier #2. CPT Y: Once one soldier receives help, he’s willing to help another soldier.
15. MS Soldier #3 pulling soldier #2 pulling him up. CPT Y: they’re the pulse and they’re the tempo of that unit.
16. WS Soldiers #2 & #3 running together out of mud hole. CPT Y: Most cases, most soldiers like to keep their own problems personal.

 

17. WS of a field of soldiers running toward swing, stop and jump course. CPT Z: I think that’s part of the Army mentality; that you don’t want to ask for help.

 

18. MS of soldier #1 arriving to the Swing, stop and jump course. CPT Y: Well, at times. A lot of times it’s — the soldier had to step aside from himself and think of the family.

SFX: Soldier grunts as he crosses.

 

19. CU of soldier #1 hands slipping and he falls down. CPT Z: I think it’s important that we recognize those soldiers that need help.

 

20. MS of three commanding officers taking notes. CPT Y: — when they do need help…. you don’t treat them like cases; you treat them like people.

 

21. CU of soldier #1 hands bleeding.

(his left hand has a wedding ring)

CPT Y: If one soldier is hurting, his friends are going to know about it.

 

22. MS of soldier #2 and # 3 coming up behind soldier #1. CPT Z: …we have the support of our family at home…
23. CU of soldier #2 hitting soldier #1 on the back with encouragement. CPT Y: His friends are going to suffer from it. It’s going to bring down morale.

SFX: Sound of patting on back

24. MS of soldier #1, #2, #3 all running together. CPT Z: …but our unit is a family.

SFX: Soldier #1 & #3 in unison, “Come on.”

25. LS of soldier #1, #2, #3 all running together to Tarzan (Monkey bars) CPT Y: …you have to really have an honest ear

 

26. CU of soldier #1 jumping up to bar. SFX: Soldier #1 Grunts.
27. MS of soldier #2 jumping up to bar. SFX: Soldier #2 Grunts.

CPT Z: And when one of them is in trouble, we all come to their aid.

28. LS of soldier #3 jumping up to bar. SFX: Soldier #3 Grunts.
29. WS of all three soldiers in unison crossing the Tarzan. SFX: Commanding officers compelling them to get across.
30. LS of each soldier swinging off the Tarzan. CPT Y: and an open heart to accept whatever they come with…
31. LS of soldiers #1, #2, #3 breaking into a sprint. SFX: Boots scraping the dirt.

CPT Z: …and try to break that barrier and let them know it’s okay to come forward…

32. WS of half the platoon at the end. CPT Y: …You’ve got to be willing to know that you want to help the family.
33. MS of soldiers #1, #2, #3 crossing the finish line. SFX: Soldier clapping.
34. WS of inside barracks, all soldiers dressed in street clothes. SFX: Barracks sound: lockers closing, shoes skidding, people talking.
35. MS of soldier #1 walking off base with pregnant wife. SFX: Birds chirping, cars and army vehicles passing by.
36. WS of soldier #1 and wife approach soldier #2 and #3. Soldier #1: “Honey I’d like you to meet my commanding officer. Lt. Daniels, and Private Gable.”
37. MS of soldier #3 extending his hand. Soldier #3: “Nice to meet you Mrs. Powell.
38. CU of soldier #3 and wife’s handshake. Wife: “Nice to meet you Lt. Daniels, Jack had told me so much about you.”
39. WS of soldiers #1, #2, #3, and wife. CPT Z: …and ask for the help that the Army can provide them.
40. CU of soldier #1 looking pensive. Soldier #1: “Lt. Daniels, I have a problem, can you help out a fellow soldier?”
41. MS of soldier #3. Soldier #3: “Jack, whatever you need.”

 

42. WS of soldiers #1, #2, #3, and wife. Pan up to the flag pole with the United States flag and Army flag. CPT Y: you exhaust all possibilities to get him all the help that’s possible. That’s our approach.

 

 

 

 Shooting Scripts/Digital Storytelling

Teresa E. Fayak

Tefayak_634_wk6

West Virginia University

November 30, 2014

 

Digital Storytelling

 

“You’re Doing Ok Mom.”

Johnson and Johnson

 

                           Video                        Audio
1. CU-Female hand turning faucet Music-Slow piano-continues through 33. SFX-Water-continues through 3. SFX-Squeaking faucet continues through 2.
2. CU-Different angle female hand turning faucet
3. CU-Bathwater, out of focus rubber ducky and toys
4. WS pan left to right with baby in tub and a female obscured sitting on tub. Water stops.

 

5. MS Mother (face obscured) baby in tub covered in bubbles. Announcer: “I think this…”
6. CU baby smiling with mothers hand cupped around head. Announcer: “is a good time to tell you…
6. XCU-baby smiling You’re doing okay Mom.”
8 WS- Mother with baby in floor.
9. CU-Same mother smiling picking up baby.
10. CU-Different Mother playing peek-a-boo with baby. Announcer: “I can call you Mom…”

SFX-Baby laughing

11. MS-Different baby sitting upright in tub, smiling. Announcer: …Right?”
12. CU-Different baby laying down on changing table smiling. Announcer: “I know…
13. CU-Different baby with pacifier laying in plastic tub with mothers hands gently touching Announcer: …we haven’t known each other very long.”
14. MS-Different mother and baby, both smiling, sitting on couch with baby in the air playing airplane. Announcer: “But you seem like a real keeper.”
15. CU-Different baby on changing table making a face while different mother tries to put on its clothes. Announcer: “You’re not perfect. There was ”
16. MS-Different baby sitting in tub, mother touches baby’s nose. Announcer: …that strained carrots incident.
17. MS-Over the head angle with mother breast feeding baby. Announcer: “But you’re trying.”
18. CU-Different mother smiling in bathroom Announcer: “You pick up my bottle…”
19. Cut to CU of baby smiling back at her. Announcer: “…every time I toss it out of my stroller.”
20. WS-of mother in hallway lifting baby to ceiling.
21. CU-of baby sucking on its hand Announcer: “It’s high comedy…:
22. MS-of different mother sitting on couch, placing hair across face to make a moustache with baby on its knees. Announcer: “…to an eight month old.” You…
23. CU-of different baby suds on head while mother gently wipes it away. Announcer: “…you hum the Barber of Saville when you wash my hair.”
24. MS-of different baby walking toward camera as mother and baby giggle. Announcer: “So cool.”

SFX-Baby and mother giggling.

25. MS-of baby laying on bed smiling as obscured mother wipes Johnson and Johnson baby lotion on baby’s feet. Announcer: “And your rub downs are out of this world.”
26. WS-of baby and mother looking in mirror. Announcer: “Anyway.”
27. MS-of mother sitting by bed with baby on tummy looking at her. Announcer: “I want you to know…”
28. WS-of mother with baby on shoulder slowly swaying in living room slowly. Announcer: “…how much I appreciate you.”

 

29. CU-same mother with baby on shoulder slowly swaying Announcer: “You know right?”
30. CU-of mother looking down next to tub.
31. MS-of baby in bed covered with blankets looking content. Announcer: “How much I love you.”
32. XCU-of mother kissing a baby’s head
33. CU-of same mother looking down at the same baby who is sleeping. Both looking content. Announcer: “You’re doing okay Mom.”
34. Slate comes up saying “Johnson’s Baby”

 

 

Kmart Yo’ Mama

Kmart

 

                       Video                  Audio
1. WS-Kids on a playground. Kid #1: “Hey…”
2. MS-Kid #1(boy) speaking to Kid #2 on playground. Kid #1: “…did you mama get that hoodie at Kmart?”
3. MS-of Kid #2(boy) and a girl. Kid #2: “Yeah, dog.”
4. MS-of Kid #1(boy). Kid #1: “Well your mama must have a mouth full of cavities.”
5. LS-of Kid #1 (boy) and others on playground. Kid #1: “Cause that hoodie is…SWEET!”

SFX- Kids saying “Oooo.”

6. LS-of Kid # 2 (boy) and others on playground. Kid #2: “You’re mama is so fashion forward. The future called…”
7. WS-Of Kid # 2 (boy) and others on playground. “…they want those high tops BACK!”

 

8. WS-all kids on playground. All kids say “Ohhhh!”
9. MS-of Kid #3 (boy) talking to a girl. Kid #3: “Well your mama…”
10. Fast Cut MS-of Kid #3 (boy) talking to a girl. Kid #3: “…got so much game that she couldn’t even…
11. Fast Cut MS-of Kid #3 (boy) talking to a girl. Kid #3: “…store it on that tablet.”

All kids say “Ohhhh!”

12. Cut MS-Kid #4 (girl) Kid #4: “Well your mama is so fiscally responsible
13. LS-Kid #4 (girl) Kid #4: “…she got all that on free layaway.”
14. WS-all kids on the playground. All kids say “Ohhhh!”
15. Cut XWS-all kids on playground. Congratulating each other. Still saying “Ohhhh!”
16. Cut MS-of a coach with a whistle neck dressed in gym clothes.

Slate comes up that says: “Shop your way” “Free Layaway for members.”

SFX-Whistle

Coach says, “Shop your way members get free layaway at Kmart. A New school year starts here.”

 

Sources

 

YouTube. (2012, February 23).You’re Doing OK, Mom! JOHNSON’S® Baby Commercial. Retrieved on November 30, 2014 from: https://www.youtube.com/watch?v=yotq4zr0dRc

 

 

YouTube. (2014, September 3). Kmart Yo Mama Commercial. Retrieved on November 30, 2014 from: https://www.youtube.com/watch?v=wvL50ukY60w